Hiring a voice for your business can be a very daunting idea. For one thing, it’s something anyone can do, right? For another, there are thousands of different voices to choose from.
Finding your business’s voice is easier than you think, and no, you shouldn’t do your company’s radio spots yourself.
Having good advertising is crucial for any business. Without advertising, you can’t communicate with your clients. In days of yore, advertising meant television or radio ads. It still does (and yes, I do those). However, the modern digital age brought another avenue to reach the public: online videos.
Modern consumers have little tolerance for commercials. It’s more crucial than ever to have an efficient and engaging ad. This is exactly what a professional voice can provide for your company. People like me have the training and experience to deliver a voice that’s natural, yet enticing, informative, yet captivating. We can also create uniform sound for your advertising campaign – when one of your spots comes on air, the listener recognizes it and “tunes in.”
Your customers can smell professionalism, even in advertising, and they do not like the self-made, cheap way out. Think of it like this: Your ad is the first time a potential customer is coming into contact with your company. They instantly associate the quality of your commercial with the quality of your company as a whole. First impressions are important, and a smooth, crisp, professional sound isn’t something you want to overlook.
That’s why partnering with a voice who also has tons of experience in creating advertising, particularly radio spots, is valuable. You get someone who knows good copy and can turn that copy into a recognizable fingerprint for your company.